Privacy Policy

Privacy Policy for Modish Folks (modishfolks.in) Last Updated: July 21, 2025 At Modish Folks (hereinafter referred to as “Modish Folks,” “we,” “us,” or “our”), we are committed to protecting the privacy and security of your personal information. This Privacy Policy outlines how we collect, use, disclose, store, and protect your personal data when you visit our website, modishfolks.in (the “Website”), or engage with our services, including purchasing t-shirts, hoodies, sweatshirts, printed mugs, printed pillows, and other products (collectively, the “Services”). This Privacy Policy applies to all users of the Website and Services who are residents of India. By accessing or using our Website or Services, you consent to the collection, use, and disclosure of your personal information in accordance with this Privacy Policy. If you do not agree with this Privacy Policy, please do not use our Website or Services. 

1. Scope and Application
This Privacy Policy applies to all personal data and sensitive personal data or information (as defined under the Information Technology Act, 2000 and the SPDI Rules) collected by Modish Folks through the Website or Services. It governs how we handle your personal information when you: – Visit or browse modishfolks.in; – Create an account or place an order; – Interact with our customer support; – Participate in promotions, contests, or surveys; – Subscribe to our newsletters or marketing communications; or – Otherwise engage with our Services. This Privacy Policy does not apply to third-party websites, services, or applications that may be linked to or from our Website. We encourage you to review the privacy policies of those third parties before engaging with them.

2. Information We Collect
We collect the following types of information from you:

2.1 Personal Data
Personal data refers to any information that can be used to identify you, either directly or indirectly. We may collect the following personal data: – Identity and Contact Information: Name, email address, phone number, billing address, and shipping address. – Account Information: Username, password (encrypted), and other account-related details if you create an account on our Website. – Order Information: Details of products purchased, order history, payment details (excluding sensitive payment information, as described below), and delivery preferences. – Communication Data: Information you provide when contacting us via email, phone, or customer support forms, including feedback, complaints, or inquiries.

2.2 Sensitive Personal Data or Information (SPDI)
Under the SPDI Rules, sensitive personal data includes specific categories of information that require additional safeguards. We may collect the following SPDI: – Financial Information: Limited to payment method details (e.g., type of card used) processed through secure third-party payment gateways. We do not store complete credit/debit card numbers, CVV codes, or bank account details. – Password: Account passwords, which are encrypted and stored securely.

2.3 Non-Personal Data
We may collect non-personal or anonymized data that does not directly identify you, including: – Device and Usage Information: IP address, browser type, operating system, device type, pages visited, time spent on the Website, and clickstream data. – Cookies and Tracking Technologies: Information collected through cookies, web beacons, or similar technologies to enhance your browsing experience and analyze Website usage (see Section 8 for details).

2.4 Information from Third Parties
We may receive information about you from third parties, such as: – Payment Processors: Confirmation of payment status or transaction details. – Analytics Providers: Aggregated data about Website usage (e.g., Google Analytics). – Social Media Platforms: If you interact with us via social media or log in using social media credentials, we may receive limited profile information (e.g., username or public profile details).

3. How We Collect Your Information 
We collect your information through the following methods: – Directly from You: When you provide information during account creation, order placement, customer support interactions, or subscription to newsletters. – Automatically: Through cookies, web beacons, server logs, and other tracking technologies when you visit our Website. – From Third Parties: From payment processors, logistics partners, or analytics providers as part of providing our Services.

4. Purpose of Collecting and Using Your Information
We collect and use your personal data and SPDI for the following lawful purposes: – To Provide and Improve Our Services: – Process and fulfill your orders, including payment processing and delivery. – Manage your account and provide customer support. – Personalize your shopping experience, such as recommending products based on your preferences or order history. – To Communicate with You: – Send order confirmations, shipping updates, and other transactional communications. – Respond to your inquiries, feedback, or complaints. – Send marketing communications, newsletters, or promotional offers (with your consent, where required). – To Ensure Website Functionality and Security: – Analyze Website usage to improve functionality and user experience. – Detect and prevent fraud, unauthorized access, or other illegal activities. – To Comply with Legal Obligations: – Maintain records as required by Indian laws, including tax and consumer protection regulations. – Respond to lawful requests from government authorities or courts. – For Marketing and Analytics: – Conduct market research, surveys, or contests (with your consent, where required). – Analyze user behavior to optimize our marketing strategies and Website performance.

5. Legal Basis for Processing Your Information
We process your personal data and SPDI based on the following legal grounds: – Consent: Where you have provided explicit consent, such as for marketing communications or certain data processing activities. – Contractual Necessity: To fulfill our obligations under a contract with you, such as processing orders or delivering products. – Legal Obligation: To comply with applicable laws, regulations, or legal processes. – Legitimate Interests: For purposes such as improving our Services, preventing fraud, or ensuring Website security, provided such interests do not override your rights and freedoms.

6. Disclosure of Your Information
We may share your personal data or SPDI with the following entities under strict conditions: – Service Providers: Third-party vendors who assist us in operating our Website and Services, such as: – Payment processors (e.g., Razorpay, Paytm) for secure payment processing. – Logistics partners (e.g., courier services) for product delivery. – Cloud hosting providers for data storage. – Analytics providers (e.g., Google Analytics) for Website performance insights. – Business Partners: In case of promotions or co-branded campaigns, with your consent where required. – Legal Authorities: When required by law, court order, or government authority to comply with legal obligations or protect our rights. – Business Transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred to the acquiring entity, subject to appropriate safeguards. We ensure that any third party receiving your data is bound by contractual obligations to maintain confidentiality and comply with applicable data protection laws.

7. Data Storage and Security

7.1 Storage
Your personal data and SPDI are stored on secure servers located in India or with cloud service providers that comply with Indian data protection laws. – We retain your data only for as long as necessary to fulfill the purposes outlined in this Privacy Policy or as required by law. For example: – Order-related data is retained for [7 years] to comply with tax and accounting laws. – Account information is retained until you delete your account or request deletion. – Anonymized data may be retained indefinitely for analytics purposes. 

7.2 Security
We implement reasonable security practices and procedures, including technical, physical, and administrative safeguards, to protect your data from unauthorized access, disclosure, alteration, or destruction. These measures include: – Encryption of sensitive data (e.g., passwords) during transmission and storage. – Secure Socket Layer (SSL) technology for Website interactions. – Access controls to limit data access to authorized personnel only. – Regular security audits and updates to our systems. However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your data, we cannot guarantee absolute security.

8. Cookies and Tracking Technologies
We use cookies and similar technologies (e.g., web beacons, pixels) to enhance your experience on our Website. Cookies are small text files stored on your device that help us: – Remember your preferences and login details. – Analyze Website usage and performance. – Deliver personalized content and advertisements. Types of Cookies: – Essential Cookies: Necessary for the Website to function (e.g., maintaining your session). – Analytics Cookies: Track usage patterns to improve our Services. – Marketing Cookies: Used for targeted advertising (with your consent). You can manage cookie preferences through your browser settings or our cookie consent tool. Disabling cookies may affect the functionality of certain Website features.

9. Your Rights
As a user, you have the following rights regarding your personal data, subject to applicable laws: – Right to Access: Request a copy of the personal data we hold about you. – Right to Correction: Request correction of inaccurate or incomplete data. – Right to Deletion: Request deletion of your data, subject to legal retention obligations. – Right to Restrict Processing: Request restriction of certain data processing activities. – Right to Data Portability: Request a copy of your data in a structured, machine-readable format. – Right to Withdraw Consent: Withdraw consent for data processing (e.g., marketing) at any time, without affecting the lawfulness of prior processing. – Right to Object: Object to processing based on legitimate interests, such as direct marketing. To exercise these rights, contact us at [insert contact email, e.g., privacy@modishfolks.in]. We will respond within [30 days] or as required by law.

10. Marketing Communications
We may send you marketing emails, SMS, or other communications about our products, offers, or promotions, provided you have given explicit consent. You can opt out at any time by: – Clicking the “unsubscribe” link in our emails. – Contacting us at [insert contact email]. – Updating your preferences in your account settings.

11. Third-Party Links
Our Website may contain links to third-party websites or services (e.g., payment gateways, social media platforms). We are not responsible for the privacy practices or content of these third parties. Please review their privacy policies before providing any personal information.

12. Children’s Privacy
Our Website and Services are not intended for individuals under the age of 18. We do not knowingly collect personal data from children. If we become aware that a child has provided personal data, we will take steps to delete it promptly. If you believe a child has provided us with their data, please contact us immediately.

13. International Data Transfers
As our Services are offered exclusively to customers in India, your data is primarily processed and stored within India. In cases where data is transferred to third-party service providers outside India (e.g., cloud hosting providers), we ensure compliance with the SPDI Rules and DPDP Act, including appropriate safeguards like Standard Contractual Clauses.

14. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or business needs. The updated policy will be posted on our Website with the “Last Updated” date. We encourage you to review this page periodically. If we make significant changes, we may notify you via email or a Website notice.

15. Grievance Redressal
If you have any concerns or complaints about how we handle your personal data, please contact our Grievance Officer: Name: [Mayuri] Email: [contact@modishfolks.in] Address: [1136/1082, AB Vajpayee Road, Kadugodi, Bangalore – 560067] Phone: [8861375796] We will address your concerns promptly and in accordance with applicable laws, typically within [30 days].

16. Contact Us
For any questions, concerns, or requests related to this Privacy Policy or our data practices, please contact us at: Modish Folks Email: [contact@modishfolks.in] Address: [1136/1082, AB Vajpayee Road, Kadugodi, Bangalore – 560067] Phone: [8861375796]

17. Governing Law
This Privacy Policy is governed by the laws of India. Any disputes arising from this policy shall be subject to the exclusive jurisdiction of the courts in Bangalore, India.